All The Kings Men
What We Did
- Brand Identity/Logo
- Photo Direction
The range of All the Kings Men leather and canvas bags and accessories are handmade in Melbourne, with an ethos of classic style and materials which gain character with time and use.
We worked with ATKM, part of Duckfeet Australia, to position the brand for a young adult, urban market with a strong male skew. The engagement included design and build of an extensive online store, review of the existing logo, and conceptual design of a photographic style to give images a consistent feel which compliments the brand.